Growth in adspend on mobile games will be higher than end-user revenues

According to a new report published by Juniper Research, adspend on mobile games will increase tenfold over the next five years. By 2015, adspend on this platform will reach $894 million, up from $87 million in 2010, fuelled by increasing brand interest in mobile as an advertising channel, and apps - of which games are the dominant sector. As discussed in the report, games such as Rovio's Angry